Nourish · Connect · Empower

Make health truly accessible.

Spoonful exists to democratize access to convenient, tasty meals and the simple information needed to lead a healthier lifestyle.

A hand holding an iridescent spoon against bold colour stripes
What's inside

Everything a label should tell you

In text you can actually select. The full ingredient list and nutrition facts are on every product page.

What “cold-crafted” means

The oats are never cooked. They are soaked cold in oat milk, which keeps the beta-glucan structure intact and gives the texture its bite. Cooking and drying — how most shelf-stable oat products are made — costs you both.

Where the protein comes from

Non-GMO pea protein, plus ground flaxseed, chia and hemp seed granola. 15–16g per jar with no whey, no soy and no collagen.

What “no fake fats” means

No palm oil, no hydrogenated fats, no MCT powder. The fat in the jar comes from flax, chia, seeds and — in the Chocolate Peanut Butter flavor — real roasted peanut butter.

Sweetness without the crash

Real fruit and a touch of organic blue agave. No artificial sweeteners, no gums, no fillers. 4–7g added sugar per jar, all on the label.

Athlete tested

Every recipe is trialled by the run and CrossFit clubs we work with before it ships, on training days, at the times people actually eat.

Partners in health

Independent gyms, physio clinics and run clubs who stock Spoonful or hand it out at events. We name them on the homepage with permission. Want to be one? Wholesale starts here.

We are

Empowering uniqueness

Empathetic

We've all felt that moment of happiness, pain, frustration or success. From that common place we connect with each other and understand what we pursue.

Mentor

There are as many goals as paths to accomplish them. We guide you by showing a range of possibilities so you can find the one that suits you.

Solution-oriented

When something bad shows up we roll up our sleeves and find a solution — or connect with the right people to get the right answers.

Progressive

Deep curiosity pushes our boundaries so we can create new things, innovate and reshape the world as we move forward.

Outspoken

We are confident in what we believe and share it without shame. That confidence comes from learning, researching and making mistakes.

Made in New Haven, CT

Spoonful Foods, 222 Forbes Ave. Fueling active lives — one spoonful at a time.

Two runners' legs and trainers mid-stride
Spoonful jars floating on blue
Spoonful street posters